Small Business Revolution: Main Street

- Season 5

(2020)

Mike Plaza, aka Mic Nyce, officially opened Nyce and Clean in 2018 to bring the best auto detailing services to Fredonia, NY. From humble beginnings cleaning cars in his backyard, Mike soon took the leap to a dedicated garage to keep up with growing demand. While his attention to detail and strong work ethic kept the doors open, his shop wasn't reaching the sales and profit goals needed to allow Mike to leave his second job at the steel plant. To uncover new revenue ideas, Deluxe brought in Mylan Sleets and Hiep Dang, owners of Pristine Detail, a popular detail shop ...

As a busy mother, military wife and salon owner, Carla Pucciarelli understands the importance of self-care. With nearly twenty years of experience as a stylist, Carla's vision for what The Hair Bar Salon should be is crystal clear. While the client experience is top-notch, what's still a little fuzzy for Carla is how to elevate the salon's aesthetic online and offline to her liking. To help Carla re-imagine the salon's potential, Deluxe looked to renowned hairstylist Charlie Brackney Love, Co-Founder and Creative Director from award-winning Haus Salon in Minneapolis. ...

Charlotte Herlong and her son, Michael, understand the personal side of sending flowers. As co-owners of Fredonia's only flower shop, Fresh and Fancy Floral Design Studio, they've had over thirty years of creating custom flower arrangements for every occasion and milestone in their customers' lives. But as lovely as their bouquets are, the financial pressures of the industry and changes in consumer purchasing are bearing down on the mother and son duo. To give this beloved flower business a renewed sense of confidence, Deluxe brought in Amy Backman, owner of Spruce ...

After spending fifteen years in the corporate world, Matt Swank found himself yearning to return to his hometown of Fredonia, NY, and to the pizza shop he worked at during college - this time as the owner. Matt made three offers to buy the business from his mentor and original owner, Pat, and in 2018, a deal was struck. A beloved local favorite, Matt found Lena's Pizza, Subs and Wings was still producing the same quality and friendliness for fans in Fredonia, but it was also holding on to several outdated processes both in the shop and online. Deluxe brought in JJ ...

Necessity is the mother of invention. No one knows this better than Jessamine Daly-Griffen, owner of Om Nohm Bakery and Café. When two of her three children were diagnosed with Celiac disease, Jess faced the challenge by developing over 150 gluten free recipes to nourish her entire family. Soon, the idea for a dedicated gluten free bakery was born, offering a welcoming space for food-marginalized individuals. Three years after opening her doors, Jess' dream of creating an inclusive community has come true, but sales are barely covering the bakery's operating costs. To...

Since 1936, Fredonia's only public golf course has survived economic downturns, ownership changes and shifts in the sports' popularity. But it wasn't until local golfer Debbie Mancuso purchased the course in 2018, that it returned to 18-holes after being split into two 9-hole courses and falling into disrepair. While the golf industry is experiencing an uptick, Debbie's huge investment to revive the playability of the course is at risk due to misconceptions the course is unplayable or even closed. To jump start the operation, Deluxe brought in Mike Luckraft, PGA ...

Literacy Volunteers of Chautauqua County (LVCC) is dedicated to transforming the lives of individuals through the doorway of literacy. Executive Director Julie LaGrow understands the positive impact her non-profit has on her students, which is why she works tirelessly to manage volunteers and fund raising efforts to keep LVCC's mission alive. But the pandemic has hit LVCC particularly hard, leaving this vital organization at risk of closing its doors. Deluxe brings in Mikisha Nation, Executive Director of the Twin Cities chapter of Teach For America, to advise Julie ...