Small Business Revolution: Main Street

- Season 1

(2016)

Meet Wabash, Indiana, winner of the inaugural season of Small Business Revolution - Main Street. A typical Midwestern small town tucked in the rust belt of America struggling to reinvent itself since its manufacturing industry went away. Get to know the community and its leaders and learn how Deluxe plans to spark a revolution.

Owners Harry and Judy dream of turning their bar into a restaurant where Harry can flex his culinary chops, but after years of ownership, it remains elusive. Can a little cash infusion and marketing help get this dream off the back burner?

Even as a classy bridal shop that would fit in well on 5th Avenue, owner Lisa still struggles to compete from her small-town location. Will a top-notch branding boost and collaboration with other local businesses be enough to transform her shop into a regional bridal destination?

Meet Matt Haynes of Filament Tattoo, a pastor turned tattoo artist. Deluxe and Robert Herjavec devised ways help Matt market himself more effectively, so that he can take care of his employees and his seven kids.

Kent and Kris run this century-old business specializing in fireplaces. But it's struggling to survive with little retail or marketing expertise. Can a more effective website and a crash course on digital marketing ensure they're around another hundred years?

Owners Tracy and Aaron have four kids and two hearts of gold, but no clear business strategy. While trying to cater to everyone, they ended up appealing to few. Can we sell them on the power of careful curation and great retail design before it's too late?

Owner Maria is passionate about showcasing local artists, but her altruism is blinding her business sense and she has a pricing strategy that threatens the life of the business. Can a refreshed and consistent brand support healthier pricing and save her business?

Take a tour through Wabash to see the improvements we provided its Main Street and the marketing help we provided to draw more tourists to this hidden gem of Indiana.

One year after the Small Business Revolution left, we're back to check on the town and the six businesses. Will we find a town that kept the spark going or did the momentum fizzle out?