What's in a Name?

- Season 1

(2011)

The players on the Toronto Women's Hockey Team are as gutsy, skilled and competitive as any of their male counterparts. But what they really need is to score is a winning name.

John Graham runs a microbrewery and is launching a brand new craft beer. It has all the right ingredients except one: a name.

Steve Dallas has spent six years and two million dollars building an electric car. It's lean and green - but is nothing without a name. Steve puts the pedal to history for inspiration, steering his way around decades of car names to help choose just the right one for his creation. For help he turns to marketing gurus and automotive experts, and gets strapped in with racing legend Paul Tracy. This episode speeds through automotive history from the colourful perspective of their names - from the classics (Thunderbird) to the lemons (Edsel) to the lost in translation (...

Thanh and Mark are about to have a baby. They've got the usual pre-parenting jitters - with one added anxiety: they can't agree on a name for the baby.

Bryana Ganong's family has been in the chocolate business for almost 140 years. Now she's created a new confection that's sugary sweet, delightfully delicious and nameless.

Dave Mitton ("Mitty" to his clients) isn't your average bartender: he doesn't just pour drinks, he creates them. He's invented a brand new scotch cocktail that needs a name, or it could end up on the rocks (and not in a good way).

World renowned chef Susur Lee has opened three restaurants in Toronto over the years, and now he's ready to cook up more culinary delights with his fourth. The new place features everything you'd expect from a kitchen magician-except a name. Lee stirs the past to see what's worked - and what hasn't - in the centuries old tradition of naming restaurants. With help from famous foodies and celebrity gourmands like Kevin Brauch (The Thirsty Traveller), Christine Cushing (Fearless in the Kitchen), and Blue Rodeo's Jim Cuddy, Susur samples restaurant names from the ages ...

We meet a Toronto rock band that is trying to make a name for itself - quite literally. They already have a name - Calling Wendy - but no one's called, so with a brand new sound, they need a catchy name to match.

Barb Stegemann is a perfumer with an ambitious new product to launch: a fragrance made with rose petals from Afghanistan. She needs a name that both salutes that country's people and honours Canada's war effort there.

Greg Longo is known in the Indy wrestling world as Anthony Fiasco. But the name - and the good guy image - just isn't cutting it anymore. Greg is morphing into more of a bad-boy character and needs a name to match.

Linda Stortz is a toy distributor with an exciting new product guaranteed to light up the world of play - if she could only find a name for it.

Joanne Reynolds is a passionate about trains. She's a volunteer at the Kettle Valley Railway, where the star attraction is a 100 year old, working steam locomotive that boasts power and prestige - but that lacks a name.

Colonel Chris Hadfield gained international recognition as the first Canadian astronaut to walk in space. Now he and the Canadian Space Agency have a new rover that's ready to explore Mars - but it's not going anywhere until it has a name.