The Real Mad Men of Advertising

- Season 1

(2017)

In a post-war world, advertisers tantalized consumers with visions of futuristic homes and cars, shiny jewelry, and the newest home appliances. Advertising harnessed buying power that created an unprecedented consumer boom.

Examine '60s ad men and women and how they used wit and irony to reach a new audience, consequently revolutionizing the industry.

In the beginning of the 1970s, advertisers' love affair with non-conformity continues to pay off, but change is in the air. Economic crisis, disillusionment, and federal and consumer watchdogs are forcing ad agencies to find new ways to reach customers. See how a decade of mistrust and government crackdowns inspires creative campaigns that will become a part of our national identity. From hilltop singers to heroic oil workers, '70s ad men and women found a way into the hearts of skeptical consumers.

It's the Reagan Era, and political confidence fuels an era of heavy consumption. Madison Avenue promotes new categories of designer products in provocative ways and the explosion of cable television allows brands to target two demographics that have been ignored for decades: teens and Hispanic Americans. This decade of blockbuster Super Bowl ads, culture-busting mascots, and infomercial celebrities, was an age of advertising that is both far removed from the days of "Mad Men" and inextricably linked.