The Luckiest Guys on the Lower East Side

- Season 1

(2019)

We meet the shop owner Sammy and his two long time employees Nat and Mario. After seventy years , Sammy's family run business is on the brink of closing it's doors. The guys decide to bring in younger relatives and friends Max, Leroy and Patty boy in an attempt to re brand the store and save the business. Can they protect a vanishing New York way of life?

Leroy and his new girlfriend Mona come into the shop to talk about social media as a way to drum up interest in the store. Sammy reluctantly agrees as long as none of the content is too provocative, as an orthodox jew this would be inappropriate.

Bernie, Sammy's long time friend and real estate agent arrives with a flock of Chinese investors who want to turn the store into a hip dim-sum restaurant. Leroy's new girlfriend comes across a file of index cards in the back tailor room. She asks Mario and Nat what it is. Sammy and Max visit the world famous Katz's deli. The guys talk with owner Jake about how to stay relevant.

Sammy circles the neighborhood looking for a parking spot and Max is having a melt down because they are very late to the shop. Patty boy enters with a wall street friend that he hopes to turn into regular customers. The shirtless guy comes out and Max places him where he wants him to stand in the window hopping to draw a crowd.