The Celebrity Apprentice Australia

- Season 2

(2012)

Twelve celebrities are divided into two teams, with the men in one team and the women in the other. For their first task, the teams have to set up and run the ultimate dog grooming experience, with each team choosing who will be the project manager for the other team. The team that raises the most money donates the combined teams' winnings to their project manager's charity, while the losing team face Mark Bouris in the boardroom, where after discussing what went wrong, the project manager picks two people to bring back with them, from which one person gets fired.

The eleven remaining celebrities have to turn some junk into art representing a life-defining moment for each celebrity, and one group piece, and sell them from a pop-up shop in The Rocks. Bing donate A$20,000 to the team with the better pop-up shop experience. The team that raises more money wins the challenge. The losing team face Mark Bouris in the boardroom, where after discussing what went wrong, the project manager picks two people to bring back with them, from which one person gets fired.

The ten remaining celebrities have to devise and produce a hair show in front of a live audience at the Top Ryde City shopping centre. The team that is judged to have put on the better show based on brand messaging and showcasing of Wella products and their overall presentation wins A$20,000 for their project manager's charity. The teams are left stunned when one celebrity has to leave for personal reasons. The losing team return to the boardroom, but receive a surprise from Mark Bouris..

The nine remaining celebrities have to create a family fun fair, raising money for their project managers' charities. The team that raises more money wins the challenge, while the losing team return to the boardroom, where after discussing what went wrong, the project manager picks two people to bring back with them, from which one person gets fired.

The eight remaining celebrities have to organise a publicity event for Yellow Brick Road's "We Care" Campaign. The team that generates more national publicity wins A$40,000 for their project manager's charity, while the losing team return to the boardroom, where after discussing what went wrong, the project manager picks two people to bring back with them, from which one person gets fired.

The seven remaining celebrities take charge of the turnaround service on the P&O Cruise liner the Pacifc Jewel, getting the ship ready for the arrival of new passengers and also creating and performing a welcome show for them. The team with the better customer experience and performance wins A$30,000 from P&O Cruises for their project manager's charity, while the losing team returns to the boardroom, where after they discuss what went wrong, one person gets fired.

The six remaining celebrities have to produce a broadsheet print advertisement for the new BMW 3 Series. They test drive the cars, then get down to business by shooting the ad and then pitch the final product to an executive panel. The team whose advertisement best fulfills the creative brief wins A$40,000 from BMW for their project manager's charity. The losing team returns to the boardroom, where after they discuss what went wrong, two of them are fired.

For the final task, the four remaining celebrities have to develop a song that can be used as a charity fund-raiser, inspired by the theme "Making a Difference". The team that creates what is judged to be the better demo tape goes through to the second stage of the challenge, while the losing team gets fired.

The final two celebrities have to direct and arrange a new performance based on their team's demo track, shoot a video clip and present them to a panel of music industry experts at a launch party, with the help of some celebrities from both the previous and current series. The person who produces the most commercially viable arrangement of the song and video is hired as the second Celebrity Apprentice and will receive A$100,000 for their charity