Mastering Video Content Marketing

- Season 1

(2019)

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Making a video can at times seem costly. People often look at their budget and think to themselves: "Well if that is the cost of a single video campaign - How will I ever get a whole strategy off the ground?" In today's video from the team at APV, Daniel Clarke - Executive Producer of our in-house technology and video incubator Clubhouse will let you in on the secret sauce that is going to make building your video assets and your video strategy a whole lot easier.

We all know its super important to plan our content. When it comes to producing a piece of Visual Content (video or animation) and you want that video to captivate, educate, entertain or inspire - The last-minute rush rarely produces the quality desired - So how to solve this? Planning - In today's video from APV, Creative Director - Thomas J Elliott is going to share with you why you should have a content calendar for your visual content and some of the basic essentials you can populate it with straight away.

A question often asked from global organizations to local organizations of all sizes and scales is: How Often Should I Be Doing Video? While many organizations create content regularly, many still only do this tactically - the publish because their competitors publish, the publish because they feel they need to or they read they had to - The question of how often should I be doing video should be more strategic than tactical and once you think of the question in those terms it tends to answer itself much faster. In today's video from APV, our Head of Content and ...

Brands, businesses, organizations and institutions are always looking for better ways to connect and create content with KOL's and Influencers who resonate with their audience. In today's daily video from APV, Creative Director - Thomas J Elliott is going to share with you the five things a KOL or Influencer must have in order to have real influence.

How often have you used or heard the words "This doesn't need to be fancy" when briefing in a new project. In today's daily video from the team APV, Daniel Clarke - Executive Producer at APV Clubhouse is going to breakdown this sentence in a little more detail and provide an insight that proves while things need not be fancy - They do still need to be good.

In today's video from APV, Creative Director Thomas J Elliott is going to talk to you about intention and obstacle in drama and how it can help you develop more engaging and entertaining videos. If you understand what your audience wants (their Intention) and their problems and how you solve them (Their Obstacle) you can build a story that resonates with them and engages them to take action.

A challenge for many multinational and international brands, businesses, organizations and institutions branching out into new marketplaces is how to retain their identity and the DNA of their brand while also finding a way to speak directly and appropriately to the local audience. In today's daily LinkedIn video from APV, Harry Pang - Head of New Business and Content development shares his insights on how APV solves this challenge on a daily basis and how you can better adapt international stories for a local market.

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It's August 2019 - Many people are still having the conversation that you "need" video - Like me you've probably had or heard this conversation well over a million times by now - Isn't it time we shifted the conversation from "you need video" to "what can you and your brand do with video"? Everyone has video. It's on your phone - Your laptop - Your tablet - Your stills camera - In your office - Your home - Your everywhere - Video has never been so accessible - So why aren't you doing something interesting with it? Today's video from APV, Creative Director Thomas J ...

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A question the team APV (and we are sure many other agencies and production companies) are always asked when quoting on acting talent for a video project is "Why is talent so expensive?" In today's video, Head Of Content and New Business development Harry Pang gets to the bottom of this question by addressing many of the key factors and considerations as well as addressing if talent is the right option for your video.

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In today's video, Creative Director Thomas J Elliott is going to share 5 quick tips from David Mamet, playwright, author, screenwriter and film director about visual storytelling and how to understand your audience and design content that attracts, engages and delights them time and time again.

It's Friday. Which means it is time for today's daily video on mastering online video marketing from the team at APV. In today's video Head of Content and Business Development Harry Pang is going to share some thoughts that many clients have on choosing a prospective partner to create their visual content.

So in today's video from APV, we are kicking off a series of tips that highlight ten common reasons why your videos (whether they be user/self-generated or more polished internal and external video communications that are either live action or animation) failed. Most of these mistakes can be easily avoided - Like really easily - Anyway, in today's video is common fail number one: Too Damn Long, Not Enough Value.

In today's daily video on mastering video marketing from the team at APV, Creative Director Thomas J Elliott is going to share with you a story about an amusing myth busting video he watched recently about how your video doesn't need a story - Sound too meta for your Tuesday morning? Don't worry it isn't, but it probably will make you think on a much deeper level about what a story actually is and what a story isn't and most importantly how stories are an essential construct in retaining valuable information gleaned from visual storytelling.

Today's tip on mastering video marketing is from Daniel Clarke, Executive Producer at APV Clubhouse. Its a quick distribution tip on how adding video to your email signature can be the secret sauce you need for some zesty views and measurable action on your video of the week, month or quarter. If you have any questions or would like to know how to activate this tip and action it today - Drop a question below.

In today's daily LinkedIn video from APV (as part of our daily mastering video marketing series), Head of Content and New Business Development Harry Pang is going to share some valuable insights into the often overlooked but always super valuable and evergreen video storytelling format - The Testimonial Video.

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